PRIVACY NOTICE

Last Revised: June 16, 2025

OVERVIEW

This 7 Brew Privacy Notice (“Privacy Notice”) describes how and why Brew Culture, LLC (doing business as 7 Brew Drive Thru Coffee), and its affiliates, subsidiaries, and related entities (“7 Brew,” “we,” “us,” and “our”) might collect, store, use, and/or share your information when you use our services (“Services“), such as when you visit our website at https://7brew.com/, when you visit our 7 Brew Drive Thru Coffee stores, or when you visit any website that links to this Privacy Notice.

Your privacy is very important to us. This Privacy Notice is intended to help you understand your privacy rights and choices. If you have any questions or concerns, please contact us as described in the “Contact Us” section below. Thank you for taking the time to read and understand this Privacy Notice.

By continuing to use 7 Brew’s Services, you acknowledge this Privacy Notice and agree to our Terms and Conditions of Use, which can be found here.

CONTENTS

You can jump to specific sections of our Privacy Notice by clicking on any of the sections listed below.

1. Do We Make Updates to This Notice?
2. What Information Do We Collect?
3. How Do We Collect Personal Information?
4. How Do We Use Your Information?
5. How Do We Disclose Your Information?
6. Do We Use Cookies and Other Tracking Technologies?
7. How Long Do We Keep Your Information?
8. How Do We Keep Your Information Safe?
9. Do We Respond to Do Not Track Signals?
10. Do We Collect Information from Children?
11. What are Your Privacy Choices and Rights in the U.S. and Canada?
12. Do California Residents Have Specific Privacy Rights?
13. Notice of Financial Incentives
14. Contact Us

Do We Make Updates to This Notice?

We may update this Privacy Notice from time to time. The updated version will be indicated by the “Last Revised” date set forth above and will be effective as of such date. We will provide you with notice of material changes to this Privacy Notice. We encourage you to check this Privacy Notice periodically for changes.

What Information Do We Collect?

We may collect the following categories of personal information when you use our Services, depending on the context of your interactions with us:

• Basic Personal Identifiers, such as your first and last name, telephone number, home or business address, email address, and/or date of birth.
• Commercial Information, such as information about your purchases and transactions at our 7 Brew Drive Thru Coffee stores and through our website.
• Financial Information, such as your credit or debit card information.
• Geolocation Information, such as data about your device’s imprecise location (which may be inferred from your device’s IP address).
• Log and Usage Data, such as your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings).
• Sensory Information, such as audio and visual information derived from closed-circuit video surveillance cameras used to monitor and ensure the safety of our employees and visitors to our stores.
• Inferences, based upon the other information we collect as described above.

We may also collect the following categories of sensitive personal information, depending on the context of your interactions with us:

• Precise Geolocation Information, which may be collected using GPS and/or other technologies to collect geolocation data that tells us your current location. You can opt out of allowing us to collect this information by refusing access to the information or by disabling your location settings on your device. However, if you choose to opt out of allowing us to collect this information, you may not be able to use certain aspects of our Services.

How Do We Collect Personal Information?

We may collect the categories of information described above from the following categories of sources:

• Directly From You, such as when you express an interest in obtaining information about us or our products and Services, visit our 7 Brew Drive Thru Coffee stores, use our website, or otherwise contact us.
• Automatically, such as when you use our website or click on advertisements or links in emails or text messages you receive from us.
• Through Tracking Technologies, including cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.
• From Third Parties, including public databases, marketing partners, data analytics providers, social media platforms, and other third parties.

How Do We Use Your Information?

We may use your personal information for a variety of purposes, depending on how you interact with our Services, including:

• To Provide our Services to You, including by fulfilling and managing your orders and transactions, administering your participation in any rewards programs, and otherwise operating our business.
• To Communicate with You, including by responding to your inquiries, sending you information about our products and services, communicating with you about programs, contests, notifying you of changes to our terms and policies, and requesting your feedback.
• For Marketing and Advertising, including providing you with personalized content and advertising tailored to you. You may opt out of targeted advertising at any time by clicking on the unsubscribe link in the emails that we send, replying “STOP” or “UNSUBSCRIBE” to the text messages that we send, or by contacting us as described in the “Contact Us” section below.
• To Customize and Improve our Services, including by identifying usage trends, determining the effectiveness of our promotional campaigns, and evaluating and improving our Services, products, and marketing to better your experience.
• To Protect our Services, including by detecting and preventing fraud and enforcing the terms of our policies and agreements with you and any third parties.
• To Comply with Applicable Laws, including by complying with our legal obligations, responding to legal requests, and exercising, establishing, and defending our legal rights.
• With Your Consent, including by posting testimonials and to fulfill any other business or commercial purpose at your direction or with your consent.

How Do We Disclose Your Information?

We may disclose your personal information within 7 Brew and to third parties for the purposes described in the “How Do We Use Your Information?” section and as permitted by applicable law.

We may disclose your personal information as follows:

• Within 7 Brew and To Our Franchisees. We may disclose personal information within 7 Brew and to our franchisees for marketing purposes and for other business purposes in accordance with applicable law.
• To Service Providers and Business Partners. We may also share personal information with our service providers and business partners for the purposes described in this Privacy Notice including, but not limited to, payment processing, location mapping, delivery of products and services, and advertising and marketing services.
• When We are Involved in a Business Transaction. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of assets, financing, or acquisition of all or a portion of our business to another company.
• To Other Entities. We may also share your information as necessary to comply with applicable law, to enforce our agreements or policies, to protect the safety, rights, or property of 7 Brew and its franchisees, employees, customers, visitors, users, service providers, or any other person or entity, or in accordance with your consent.

Do We Use Cookies and Other Tracking Technologies?

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make our website(s) function properly, make them more secure, provide a better user experience, and understand how the website performs and to analyze what works and where improvements are needed. Specific information about how we use cookies and how you can refuse certain cookies is set out in our Cookie Policy.

How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, but no longer than as required or permitted under applicable law or internal 7 Brew policy.

How Do We Keep Your Information Safe?

We use reasonable technical, administrative, and physical safeguards to help us protect your personal information from unauthorized access, use, and disclosure. However, no electronic transmission over the Internet or information storage technology is ever completely secure, and we cannot guarantee that your information is completely safe from unauthorized access. You should only access our Services in a secure environment. You are responsible for maintaining the security of your devices.

Do We Respond to Do Not Track Signals?

Some browsers have “Do Not Track” features that allow you to tell a website not to track you. We do not currently respond to “Do Not Track” signals from browsers because a uniform technological standard has not yet been developed. If a standard for online tracking is developed in the future, we may develop procedures for responding to such signals, and we will inform you about our procedures in a revised version of this Privacy Notice.

Do We Collect Information from Children?

We do not knowingly collect any personal information from visitors or users of our website who are under the age of 13. If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Notice by instructing their children to never provide personal information through the Internet without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us as described in the “Contact Us” section below, and we will endeavor to delete that information from our databases.

What are Your Privacy Choices and Rights in the U.S. and Canada?

You have certain choices and rights with respect to your personal information, which may have different names under different laws.

Your Choices

You may withdraw your consent to receive promotional or marketing communications from us at any time.

• Text Messages. You may opt-out of receiving text messages from us by replying “STOP” or “UNSUBSCRIBE.” Please note that if you only opt out of receiving text messages from us, you may still receive other forms of promotional or marketing communications from us, including email communications.
• Email Communications. You may opt-out of receiving email communications from us by following the unsubscribe instructions contained in each of our email communications. Please note that if you only opt out of receiving email communications from us, you may still receive other forms of promotional or marketing communications from us, including text messages.

You may also opt-out of receiving promotional or marketing communications from us, including text messages and email communications, by contacting us using one of the methods listed in the “Contact Us” section below. Please note that if you opt-out of receiving promotional or marketing communications from us, we may still send communications to you about your orders and transactions.

Your Rights

You may submit a request to exercise your rights as described below.

• Accessing Your Information. You may have the right to know what information we have collected about you, including the categories of personal information, the categories of sources from which personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we may disclose personal information, and the specific pieces of personal information that we have collected about you. You may also have the right to receive a copy of the information we have collected about you.
• Correcting Your Information. You may have the right to request that we correct certain inaccurate personal information that we maintain about you.
• Deleting Your Information. You may have the right to request that we delete certain personal information that we have collected from you.
• Targeted Advertising. We do not sell your personal information to third parties. You may have the right to opt-out of having your personal information shared for purposes of interest-based advertising.
• Sensitive Information. You may have the right to limit the use and disclosure of your sensitive personal information. We do not use or disclose sensitive personal information for any purposes that would require us to support this right.

You may request to exercise your rights by completing a privacy rights request form, available here, or by calling us toll-free at (479) 358-9274. We may request certain information to verify your identity, such as your first and last name, email address, telephone number, before granting you access to your information or otherwise acting in relation to your request.

You may have the right to designate an authorized agent to submit a request on your behalf. Your authorized agent may submit a request on your behalf using the same links described above. We may require the agent to provide proof of written permission to act on your behalf. Documentation may be submitted with your request or via email at info@7brew.com.

If we decline to take action with respect to a request you have made, you may appeal our decision by contacting us using one of the methods listed in the “Contact Us” section below.

You have the right to not be discriminated against for exercising your privacy rights. We will not discriminate against you for exercising any of your applicable rights. As set forth in the “Notice of Financial Incentives” section, however, we may offer financial incentives to customers for the collection of personal information, the sale or sharing of personal information, or the retention of personal information.

Do California Residents Have Specific Privacy Rights?

If you are a California resident, you have specific rights with respect to our processing of information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household (“California Personal Information”).

With respect to your California Personal Information, during the 12-month period prior to the Last Revised date set forth in this Privacy Notice:

• We have collected or received the categories of information set forth in the “What Information Do We Collect?” section above.
• We have collected these categories of information from the categories of sources set forth in the “How Do We Collect Personal Information?” section above.
• We have used these categories of information for the purposes set forth in the “How Do We Use Your Information?” section above.
• We have disclosed these categories of information for our business purposes to the categories of third parties set forth in the “How Do We Disclose Your Information?” section above. We have not otherwise disclosed or shared any personal information.
• We have not sold any personal information for any purpose.

Your California Privacy Rights

If you are a California Resident, you have certain rights related to your California Personal Information, including the rights set forth in the “What are Your Privacy Choices and Rights?” section above, which contains information about how to contact us regarding your privacy rights.

For information about our response to Do Not Track Signals, please refer to the “Do We Respond to Do Not Track Signals?” section above.

For information about our policies regarding collection of information from children under the age of 13, please refer to the “Do We Collect Information from Children?” section above.

For information about our data retention policies, please see the “How Long Do We Keep Your Information?” section above.

Notice of Financial Incentives

We may offer certain financial incentives, including rewards programs, benefits, or other offerings, to customers in exchange for personal information. If we provide a financial incentive, we will provide you with the details of such financial incentive, including the material terms of such incentive and the categories of information that we may collect in relation to the incentive.

If you choose to participate in a financial incentive and wish to withdraw your consent, you may do so at any time by contacting us using one of the methods listed in the “Contact Us” section below.

Contact Us

If you have any questions about your privacy or this Privacy Notice, please contact us using any of the methods below:

You can write to us at:

Brew Culture, LLC

2710 S 48^th Street

Springdale, Arkansas 72762

You can email us at: info@7brew.com

You can call us toll free at: (479) 358-9274